Seizing Europe's e-Mobility Potential

Europe’s 2035 electric vehicle transition is a once-in-a generation opportunity, but we must seize this opportunity or it will pass us by
Now is the pivotal moment to invest in the skills, industries and technologies needed for the future, to strengthen our economies and enhance our energy security
The EU has set the clear policy direction – a transition to zero-emission transport across the next decade. All market players are orienting their investment plans accordingly
In a year of headwinds, EU leaders must double down on their 2035 commitment and chart the road forward to ensure Europe keeps its global leadership position
Securing Europe’s e-mobility leadership now will deliver decarbonization and growth together

Value pool

+EUR 200 billion

By 2035
Source: McKinsey/AVERE, 2024

New jobs available

580,000

By 2035
Source: McKinsey/AVERE, 2024

Automotive sector value-added

+16%

By 2035
Source: McKinsey/AVERE, 2024

Electric cars on EU roads

63 million

By 2030
Source: EY/Eurelectric, 2024

Battery manufacturing

1.7 TWh

By 2030
Source: Transport & Environment/Battery Alliance, 2024

Europe’s e-mobility opportunity is now

Europe’s e-mobility transition is already happening fast, with acceleration ahead to 2035.

14.6%

Share of electric cars in European vehicle sales,
up from just 1% in 2019

4.5 million

Number of electric vehicles
already on EU roads in 2023
But delaying the road forward
will be costly

Europe’s e-mobility transition is not happening in a vacuum. Other regions – especially China – are disrupting the market and winning market share.

Europe must take bold steps forward now to seize its 2035 opportunity. Delaying the transition will hand the lead to others.

Five achievable outcomes from an all-in drive to 2035

By fully seizing its e-mobility opportunity, Europe will deliver lasting economic benefits.
Outcome 1– Growth of a full e-mobility ecosystem

E-mobility goes beyond the vehicle, with an entire ecosystem to be built.

THE OPPORTUNITY A full ecosystem approach will allow Europe to generate economic growth across all e-mobility sectors – from raw materials to batteries to renewable energy to smart grids to software. The massive flexibility of electric vehicles helps balance the European power grid and saves costs for consumers. THE THREAT TO TACKLE Focusing only on one area of e-mobility will overlook this wider potential, which must be delivered altogether
Outcome 2– New investment for a lasting automotive value chain

E-mobility is a high-value investment space, with significant potential for driving economic development.

THE OPPORTUNITY
An effective European industrial policy can maintain the upstream automotive sector’s EUR 1 trillion economic contribution by 2035, while securing EUR 300 billion additional dowstream value

THE THREAT TO TACKLE
Non-EU manufacturers are also working to capture market share. An offshoring of new EV investment risks up to 35% lower value added for Europe’s upstream automotive sector

Outcome 3– Quality new jobs and reskilling opportunities

E-mobility will create new jobs across skill levels – as well as reskilling options for the existing workforce.

THE OPPORTUNITY
Europe can create over 500,000 new jobs in battery manufacturing, charging infrastructure, parts, services, and more – while reskilling 2.4 million workers ready for the electric vehicle shift

THE THREAT TO TACKLE
Without a full e-mobility commitment, key new jobs will locate outside of Europe, with 800,000 existing jobs at risk in a worst-case scenario where Europe manufactures and exports fewer vehicles in 2035

Outcome 4– Global leadership in emerging technologies

E-mobility will lead to to the creation of revolutionary new technologies and business models.

THE OPPORTUNITY
Europe can stand at the forefront of global technology advancement through innovation in software and engineering, new battery chemistries, robust charging infrastructure, digital integration, and more

THE THREAT TO TACKLE
Achieving this leadership requires collaboration and innovation across Europe’s ecosystem, to avoid competing regions establishing new advantages

Six illustrations to demonstrate the example technologies: Plug & Charge; Next generation battery technologies; Smart charging solutions (i.e. fleet); Autonomous driving; Local energy management; Digital connectivity

Outcome 5– Sustainability at the forefront of a local value chain

E-mobility creates the space for new sustainability leadership, where Europe can lead the way.

THE OPPORTUNITY
By acting early to onshore the e-mobility value chain, Europe will set high climate and environmental benchmarks from the start, to the benefit of its local ecosystem

THE THREAT TO TACKLE
Allowing the replacement of European production with more polluting imports will harm both the environment and economy together

These outcomes require
a strong policy foundation

The European Union should:

Keep 2035 ambition in place and promote market transformation
Confirm the 100% zero-emission target set by 2035, providing the predictability and legal certainty needed to attract long-term investments while achieving the EU's decarbonisation targets
Deliver the Industrial Policy Europe needs to compete
Set up effective finance mechanisms and supportive policy frameworks for the manufacturing scale-up of battery materials and net-zero technologies in the e-mobility ecosystem
Enhance the power grids
Implement a regulatory framework that promotes grid flexibility and market-based congestion management solutions, while keeping investments on grid expansion and modernisation
Promote skills, R&D competencies and digital connectivity
Enhance EU financial support to upskilling and reskilling by broadening the scope of Erasmus+ funds to integrate the necessary digital, technical and social skills into the CV of reskilling and upskilling programmes
Implement EU legislation
Remove duplicated EU regulatory requirements while providing clarity in the technical implementation of existing legislation, and commitment to supporting a business-friendly environment
Expand market incentives
Stable national incentives are essential to consumer demand and trust in electric vehicles purchase and use. Learning from the negative impacts of Germany’s 2024 subsidy removal, all Member States should keep strong and consistent incentives in place.
Relevant Reading
Opportunity 35
is a joint initiative of AVERE and ChargeUp Europe
AVERE is the only European association representing and advocating for electromobility on behalf of the industry, academia, and EV users at both EU and national levels.
ChargeUp Europe is the voice of the EV charging industry, working towards the rapid deployment of charging infrastructure across Europe and a seamless charging experience for all EV drivers.